Dispatches: Single-Send (Newsletter-Style) Emails in Redpoint

Dispatches allow you to send large, single-send email campaigns directly from Redpoint to a defined segment of customers. This feature is designed for newsletter-style outreach such as announcements, promotions, updates, or reminders, without relying on third-party newsletter tools.

Dispatches use your active email provider and include built-in analytics powered by SendGrid, helping you track engagement while reducing per-send and list-size-based newsletter fees.

You can find Dispatches in Build (Menu) > Dispatches.

What Are Dispatches?

Dispatches are one-time email sends to a selected segment of customers. Unlike automated journeys, Dispatches are designed for broad outreach that goes out once, either immediately or at a scheduled time.

With Dispatches, you can:

• Send large campaigns directly from Redpoint

• Target specific customer segments

• Control email send rates to improve deliverability

• Schedule campaigns in advance

• Track opens, clicks, and engagement metrics

Build a Dispatch from Scratch

Step 1: Navigate to Dispatches

Go to Build (Menu) > Dispatches, then click New Campaign.

Step 2: Define Your Audience

In Segment Builder, define the customer segment in you want to send the dispatch to. 

Step 3: Compose Your Email

In the Content editor, you can utilize Redpoint's built in Standard or Enhanced Designers.

Step 4: Configure Send Timing

Choose how and when your dispatch will be sent:

• Send immediately, or

• Schedule for a future date and time

Scheduling allows teams to plan campaigns ahead of time and align sends with promotions, events, or operational milestones.

Step 5: Adjust Send Rate (Optional)

You can configure a send rate ramp to control how quickly emails are delivered over a number of days.

Instead of sending all emails at once, Redpoint can gradually increase the send volume over time. This helps:

• Improve deliverability

• Reduce throttling by email providers

• Maintain sender reputation for large lists

Step 6: Review and Send

Review your audience size, content, and settings, then confirm the dispatch. A 'Snapshot' of the Customer Segment will be used once you send the campaign.

Once sent, the dispatch will move into a sent or scheduled state and analytics will begin populating after delivery.

Dispatch Analytics (Powered by SendGrid)

Each dispatch includes built-in analytics so you can clearly measure performance without exporting data to another platform.

Analytics are automatically tied to the dispatch and do not require additional configuration.

Cost Efficiency

By sending large, single-send emails directly from Redpoint:

• You avoid per-contact or per-send newsletter fees

• You reduce reliance on third-party email marketing tools

• You maintain analytics and customer data in one system

When to Use Dispatches vs. Automations

Use Dispatches when you want to:

• Send a one-time announcement or newsletter

• Reach a large audience at once

• Control timing and delivery rates

Use Automations / Journeys when you want:

• Ongoing, behavior-based messaging

• Multi-step customer flows

• Triggered emails based on activity