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Customer Experience Marketing Analytics

Integrate with Google Analytics and Meta Pixel across all pages in your online customer experience.

Google Analytics

Add Your Google Tag

You can find this setting in Build > Storefronts > Global Settings.

Click Edit and then scroll down to find the Marketing Analytics Plugins section. You may optionally turn off sending Ecommerce data using the toggle displayed below the Analytics Tag text box.

Note: that you must have an Analytics Tag entered for the Send Ecommerce Data toggle button to appear.

 

Event Data

Begin Checkout Event

This is the data Redpoint HQ is sending when the customer clicks Create Checkout. It is here for reference and could change at any time.

{
  "value": 80                    // Subtotal of purchase
  "currency": 'USD',             // Currency of purchase
  "items": [                     // Items inside purchase
    {
      "item_id": "ABCDEFGH",     // Unique product variant ID
      "item_name": "Punch Pass", // Name of the product
      "coupon": "FREE_STUFF",    // Promo code discounting this item
      "discount": 20,            // Dollar value of the discounted amount
      "item_variant": "Adult",   // Variant combination of the product variant
      "location_id": "ABCDEFGH", // Unique identifier of the facility
      "price": 100,              // Unit price
      "quantity": 1,             // Quantity
      "index": 0,                // Index of the item

      //  Custom fields
      "plan_type": "PASS",       // Plan type: MEMBERSHIP, PASS, PROGRAM, GIFT_CARD
      "plan_name": "Punch Pass", // Name of the plan
      "enrollment_type": "Adult" // Enrollment this item is for (blank if not assigned)
    }
  ]
}

Purchase Event

This is the data Redpoint HQ is sending when the customer completes a purchase. It is here for reference and could change at any time.

{
  "transaction_id": 1234,        // Reference number of invoice
  "value": 80                    // Subtotal of purchase
  "tax": 7.50                    // Total tax of purchase
  "currency": 'USD',             // Currency of purchase
  "items": [                     // Items inside purchase
    {
      "item_id": "ABCDEFGH",     // Unique product variant ID
      "item_name": "Punch Pass", // Name of the product
      "coupon": "FREE_STUFF",    // Promo code discounting this item
      "discount": 20,            // Dollar value of the discounted amount
      "item_variant": "Adult",   // Variant combination of the product variant
      "location_id": "ABCDEFGH", // Unique identifier of the facility
      "price": 100,              // Unit price
      "quantity": 1,             // Quantity
      "index": 0,                // Index of the item

      //  Custom fields
      "plan_type": "PASS",       // Plan type: MEMBERSHIP, PASS, PROGRAM, GIFT_CARD
      "plan_name": "Punch Pass", // Name of the plan
      "enrollment_type": "Adult" // Enrollment this item is for (blank if not assigned)
    }
  ]
}

 

Meta Pixel

Add your Meta Pixel ID

You can find this setting in Build > Storefronts > Global Settings.

Click Edit and then scroll down to find the Marketing Analytics Plugins section. You may optionally turn off sending event data using the toggle displayed below the Meta Pixel ID text box. Your Meta Pixel ID may also be called a Dataset ID.

Note: that you must have an Meta Pixel ID entered for the Send Event Data toggle button to appear.

Event Data

Initiate Checkout Event

This is the data Redpoint HQ is sending when the customer clicks Create Checkout. It is here for reference and could change at any time.

{
  "value": 80                    // Subtotal of purchase
  "currency": 'USD',             // Currency of purchase
  "num_items": 1,                // Number of items on the purchase
  "content_ids": [
    "ABCDEFGH"                   // Unique product variant ID
  ]
  "contents": [                  // Items inside purchase
    {
      "id": "ABCDEFGH",          // Unique product variant ID
      "quantity": 1,             // Quantity
      "item_name: "Punch Pass",  // Name of the product
      "coupon: "FREE_STUFF",     // Promo code discounting this item
      "discount": 20,            // Dollar value of the discounted amount
      "item_variant": "Adult",   // Variant combination of the product variant
      "price": 100,              // Unit price
    }
  ]
}

Purchase Event

This is the data Redpoint HQ is sending when the customer completes a purchase. It is here for reference and could change at any time.

{
  "value": 80                    // Subtotal of purchase
  "currency": 'USD',             // Currency of purchase
  "num_items": 1,                // Number of items on the purchase
  "content_ids": [
    "ABCDEFGH"                   // Unique product variant ID
  ]
  "contents": [                  // Items inside purchase
    {
      "id": "ABCDEFGH",          // Unique product variant ID
      "quantity": 1,             // Quantity
      "item_name: "Punch Pass",  // Name of the product
      "coupon: "FREE_STUFF",     // Promo code discounting this item
      "discount": 20,            // Dollar value of the discounted amount
      "item_variant": "Adult",   // Variant combination of the product variant
      "price": 100,              // Unit price
    }
  ]
}

 

Google Tag Manager

Add Your Google Tag

You can find this setting in Build > Storefronts > Global Settings.

Click Edit and then scroll down to find the Marketing Analytics Plugins section.

  1. Enable the Tag Manager event data
  2. Add your Google Tag Manager snippet to the Global Marketing Code

Event Data

The data passed to Google Tag Manager is the same as the Event Data for Google Analytics above

 

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